Vitamin C — Boost your brand

Genco + Jon Cebecioglu Studio Vitamin C

Website: http://www.studiovitaminc.com

Email: genco@studiovitaminc.com  jon@studiovitaminc.com

LinkedIn: http://www.linkedin.com/pub/genco-cebecioglu/12/b42/8a2

Twitter: @StudioVitaminC

Last day of school before the holidays and everyone frantically still working on end of semester projects (including myself)


Our two guest lecturers walked in sipping on their starbucks – thought I could really use one of those right now!  The two speakers are brothers and designing runs in the family - as both their father and mother are designers as well! 


Genco reinforced concentrate on year end and keep on track with timelines as the next semester will be work intensive and gearing up for grad show. Genco stated this is the only program that has such a show at the end of year, so to use the opportunity to promote yourself

• Genco contract work for Traffic
• Started his own business Vitamin C and partnered up with his brother
• they do a lot of outsourcing - freelancing

Vitamin C specializes in digital devices, websites and branding

Some examples of their work:

Networking is the key - 85-90% of clients are WOM or industry contacts — people referring us to new clients. They have not done any marketing for their business but always busy.


Some tips on career from Vtiamin C:

• Small studios are great for experience and receive credit for work
• however smaller clients, less pay, less opportunity to move up

• Big agencies, large brands, depending on where you work - terrible hours, opportunity to move up the design ladder

• Freelance - control your own time -  but  you have no time - no securities as in benefits or job security

• Start up - if you have that really great idea - requires a lot of passion, need to be open to criticism, and determination, requires funding - investors invest in you - and if they feel you are competent they will often invest as venture capitalists

• Network , start showing your face, lecture startups, they meet potential clients who require brand identity and websites —try to get to know people in the industry and find the people and groups relevant to your work, expand your social group

• Working for someone else before you work for yourself so you can learn and grow. It will help you and your business in the long run.

• Be 100% committed.

Another interesting fact is that the two brothers were born in Turkey. Genco and Jon joked they fight all the time and often in Turkish...


This is a country I l travelled for a month in. While editing this piece looking at a doll that sits on the ledge of my office window that I bought from a little old lady in Cappadocia.... memories!