Jay Schacher

Jay Schacher

Aka Jay Shack
Cool name, cool guy.
Senior Art Director, Henderson Bas Kohn
jschacher@jaysshack.com
http://jayshack.tumblr.com/

His parents were elated to hear that he decided to turn his love of Magna Doodle and Light Bright into a serious career...

He is a graduate of the Sheridan Web Design program and is currently a Senior AD at Henderson BSA in Toronto. 

In his words Henderson Bas Kohn – awesome place to work, jam and eat!

All sound good to me. A very creative guy. Jay studied Visual Arts and Certificate in Multimedia and New Media at York University and then took his post-grad at Sheridan College in Web Design. A story to date of his career below (sourced by LinkedIn), and as you read on for a young guy he has been a lot of places and has rapidly moved up the design ladder.

Art Director
Senior Designer
henderson bas kohn

• Privately Held; 51-200 employees; Marketing and Advertising industry 
• March 2011 – Present (9 months) 
• Clients include: Mercedes-Benz, LG, CAA & The Weather Network 
• Privately Held; 51-200 employees; Marketing and Advertising industry

Senior Designer
OSL Marketing - Interactive Division

• Privately Held; 51-200 employees; Marketing and Advertising industry 
• September 2009 – May 2010 (9 months) 
• Clients include: Pepsi, Sher-Wood Hockey, GE & Gatorade

Senior Designer
Intermediate Designer
Sonic Boom Creative Media | a division of NATIONAL Public Relations

• Privately Held; 11-50 employees; Internet industry 
• October 2008 – September 2009 (1 year) 
• Clients include: Sirius Satellite Radio, Timex Canada, Honda & Jamieson Vitamins

Interactive Designer
Organic

• Privately Held; 201-500 employees; OMC; Marketing and Advertising industry 
• May 2006 – February 2007 (10 months) 
• Clients include: Sprint, Jeep, Dodge & Bank of America

Paid to be creative all the time is biggest challenge

What Jay does at work....

• Brainstorming 
• Conceptual and Creative thinking
• Designing 
• Overseeing work 
• mentor 
• meeting timelines 

Common traits of a good Art Director 
(a sense of playfulness combined with small dash of designer geek under all the coolness!)

• You love video games, doodling
• you like photoshop more than TV
• Favourite Hex value
• You really have creative network names
• Like practical jokes

Impressive Brands and Clients Jay has touched with his creativity

• Coke
• Mercedes
• Nintendo 
• Tim hortons 
• Capital one 
• Ally 
• KD (A standard college food group)
• LG 
• Nestle 
• Weather network

Inside Advice

• with your classmates
• Network A LOT!
• Stay connected in the social media mediums to find out what events are happening.Be a team player, not a Hero
• www.webcreme.com
• www.colourlovers.com

to Jay and taking time to speak to our class, and providing behind the scenes info, and the motivation to keep moving forward with our course.