SAPIENT
is a global company with services in global markets, government services and integrated marketing.
Success doesn’t just happen.
Success is planned.
This was an enthusiastic team that entered our class! Lots of laughs and a wealth of professional knowledge, experience and tips were generously shared today.
Sonia Welch, Recruiter
In her other life, Sonia was a Print Designer. She then went on at trip to Asia where we inspired to do a career shift by monks — for real! She became a recruiter and manages the interview processes and engages potential candidates for Sapient
Kim Welch, Studio Manager
Kims plans and staffs projects for 160 people across Chicago, Toronto and Minnianapolis. She is responsible for building the right teams for specific projects. Kim looks for how well people work in teams and how they will fit into the Sapient Nitro Culture.
Gail Leija, Manager Marketing Strategy & Analysis
User Experience Research
Gail's focus is the users experience. Her job is about learning about the user/audience, better then they know themselves. She brings an essential skill of knowing the target audience to the projects at Sapient.
Norma Penner, Senior Art Director
An enthusiastic and passionate designer. This Sheridan Grad has taken her fine arts background an adapted to the online world.
Some Sapient facts
- Sapient is an international company
- 240 people in Toronto office
- Sapient 5 years ago was 4600 and is now 10000 people
- 25 people - Elliot
- ACDS
- SRADs
- ADs
- Designers
- IAs
- Copywriters
Clients in Toronto include:
- Abercrombie & Fitch
- Vail
- BMO
- Chrysler
- Jeep
- Dodge
- RBC
- TD
- HarleyDavidson
- Sportchek
Case Studies
Client Chrysler
The ASK
- Create a Jeep wrangler microsite for international markets browser and device capability.
The Answer
- Taking cues from the TV ad we set the wrangler in different environments - each with its own personality
- as you explore the site, you reveal the various attributes of the Jeep and the people who drive it.
- This was a scrolling site and combined with a cool effect called paralaxing which creates the illusion of 3D. The elements move at different speeds and use HTML5
they have 2500 people inhouse
- photography
- web
- A&F Fit guide and A&F mobile marketing
- digital intelligence to their brand
- original idea from client was Flash (but not mobile capable)
- created simple guide to the fits of the jeans online
- then translated everything to mobile site
- designed simple so easy for in house to team to update
- put the customer come alive and create empathy
- not for one campaign but an overall strategy and rethink
- involve the client – they feel ownership of project
- they need to see where you are on in every step
- inspire client and sell the job – want the clients be your partner
Think of the target user
- persona
- name
- job age
- and influence
- attitudes & values
- experience expectations & needs
- brand & product affinities
- segment highlights
- shopping motivations
- product characteristics & preferences
- Sapient a team - constructive collaboration
- commitment to ongoing learning
- mentoring and growth — flexibility
- things can change drastically -switch gears quickly
- looking at culture and fit
- enviroment for learning
- big clients
- variation
- opportunity for promotion
- mentorship
- an amazing culture
- choose and own your career
- no ceiling on the place, ACD she will get there when she is ready - no spots are taking - everyone is on own path - not a limit on senior positions - more of a colloborative team
What Sapient expects from you
- Forward thinking design
- fluency in digital channels - currency
- typography
- presentation skills - need to be able to sell it
- eagerness
Elliot summed up as key to success in our industry:
compassion + drive
No comments:
Post a Comment