Alex Pejcic

a.pejcic@sonicboom.com
www.sonicboom.com


We met Alex today from Sonic Boom – a man with ground up experience in the digital industry. I found his persona very refreshing at 10am on a Friday morning, he sure woke me up with his insightful thoughts and use of colourful language!  Then Alex began his story.... 

Alex just graduated from a degree in psycology and he did not know what the hell he was going to do – He used that internet thing – so learned some html – made a hockey pool site — Guess we can try and make some money doing this.... " were his thoughts

Alex pounded the streets in Hamilton — sold his services for $400 to a clothing store, drank some beer and created the site in a weekend... I found this very inspirational and thought provoking how a weekend, case of beer and a creation of a hockey pool planted a seed for a business.



Professional experience
Executive Member
Society of Digital Agencies
June 2011 – Present (7 months)


Executive Member, Worldwide Digital Leadership Team
NATIONAL Public Relations
January 2009 – Present (3 years)


Co-Founder, VP & Managing Director
Sonic Boom Creative Media
October 2008 – Present (3 years 3 months

More sonic seeds for thought from Alex

• Print and web design different thinking
• The WEB is on line DNA 
• World is turning more to insight – more difficult and daunting to marketing — beyond agency level
• New jobs being developed – creating opportunities – social media

Sonic Boom helps clients understand embrace and optimize massive potential of digital media

• The agency works with client to understand their business on a deep strategic level
• Delivers meaningful solutions
• Worldly view – used to partner with agencies
• Taking Social media to another level

Sonic Clients

Timex, Sirius, citi, kohler

To explain in plain English what Sonic Boom is about, he provided an entertaining story about love and lovers, WOM and how one promotes him or herself in the complex language of love (you rather had to be there for this—but a diagram is below)

Marketing is a one way dialogue

• Advertising is about yelling the loudest
• Branding is when you're audience speaks about you to you
• Public Relations is when your audience talks about you to their friends and you don't even have to be there.

The above chart illustrates what makes up marketing today,

Sonic calls this e-merge 

Digital Marketing

Alex also mentioned that many agencies use freelancers and “Crowdsourcing” – to find the best of the best – keep our options open do a lot with what you know and expand your knowledge. Alex stressed that even though we are studying Web Design, our talents and careers may take us to other avenues within the agency world, as in management, sales, strategy or social media.

What will I need to understand

• Multifaceted understanding of company's DNA
• Soul culture of company
• Meaning of Role of brand — more than a logo
• Marketing basics — direct & mass
• Latest Trends & techniques --Social design– beyond QR codes

What should I possess

• Proven skill in your discipline
• Strong portfolio
• References
• Positive attitude  - a lot of a@@-holes! – be a positive person with a “can-do” attitude and team oriented -
• Willingness to learn

When Alex thinks he knows everything – he has to relearn everything, so just a tip.

Forget your know it all attitude or ego



"Get noticed, Recognized and Respected"

• Join interactive media groups
• Submit your portfolio to an online community
• Create your own space
• Ask for advise at interviews
• Take opportunities as they come
• 
  

and most of important PASSION

Be passionate about what you do and who the company is.